Hi-Fly Marketing and Plane Talking, leaders in aerospace consulting and communications, have established an alliance to provide an expanded set of offerings to support African civil aviation.
COOPERATING TO DEVELOP AFRICAN AVIATION
Hi-Fly Marketing’s expertise is in commercial strategy, marketing, talent sourcing, and management consulting while Plane Talking’s is in public and media relations, executive council, strategy and crisis communications.
Together they represent a comprehensive suite of consulting services to equip and support airlines, airports and industry organisations.
The companies have previously collaborated on successful brand and service visibility and communication projects in the region for clients, including ADSoftware and SITA.
GROWTH IN AFRICAN AVIATION
Africa’s commercial air transport market is indeed expected to double over the next 20 years.
Airlines, airports, air navigation services, aircraft maintenance organisations, training centres, ground handling and cargo facilities must prepare and be suitably resourced to meet this demand.
Thus, the collaboration between these two agencies stands to benefit African aviation, as it grows.
In fact, the two companies complement each other.
The ability to offer services to Anglophone and Francophone countries in Africa will therefore benefit air service providers and related stakeholders on the continent.
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HI-FLY MARKETING
Founded in 2008 and with a presence in South Africa and France, Hi-Fly Marketing supports a diverse range of operators, industry associations, and service providers across the continent.
Hi-Fly Marketing is a leading provider of commercial strategy, marketing, talent-sourcing, information technology, and management consulting services to the aviation industry.
“Hi-Fly Marketing and Plane Talking are ideally placed to support the industry in enhancing operational efficiency, sourcing talent, and strengthening the profiles of African aviation businesses in an increasingly competitive market. Although we have collaborated previously, with this alliance, we will actively promote our complementary services and capabilities,” said Alexandra Guillot, CEO of Hi-Fly Marketing.
PLANE TALKING
Established in 1992, Plane Talking provides public relations, crisis communications, and executive counsel services to aerospace manufacturers, airlines, airports, government agencies, research institutions, and consultancies across Africa and the globe.
Plane Talking is a strategic communications and reputation management agency.
It specialises in air transport, aerospace and allied fields in Africa.
“Partnering with Hi-Fly Marketing allows us to extend our strategic communication services to a wider audience. We are particularly keen to explore opportunities in Francophone Africa, where the growing sector has historically received less focus than its Anglophone counterpart. Together, we aim to help aviation companies across the continent overcome industry challenges and reach their strategic goals,” said Linden Birns, Managing Director of Plane Talking.
