Authorities in Varenna say that tourists caught walking shirtless or only in swimwear around the lakeside village, will be subjected to a fine.
As the tourist season moves towards its summer peak, towns and cities all over Europe are bracing for the arrival of tourists, who, while contributing to the local economy, may also disrespect local norms.
Varenna to fine tourists for improper attire
Residents in the the town located on famous Lake Como are feeling under threat from behaviours of growing visitor numbers.
Authorities have thus decided to introduce new rules aimed at preserving the town’s culture.
“Varenna is a wonderful village, and we are proud to welcome hundreds of thousands of visitors from all over the world every year,” said Mauro Manzoni, Varenna’s mayor.
Impacting local quality of life
Varenna is a quiet town with a year-round population of around 650 people, who have expressed concern over tourist bahaviours.
Residents are feeling that their norms are being disrespected, and that this impacts their quality of life.
The town will impose fines of up to EUR 200 for people that walk around without shirts, or only in swimwear.
“Our residents’ quality of life cannot be sacrificed on the altar of mass tourism.” Mauro said.
Dress code not applicable everywhere
However visitors to Varenna do not have to feel that they are deprived of enjoying their time by the lake.
This dress code rule is applicable only in certain areas. Lakeside beaches and swim areas are excluded. However, in town dress codes are required.
“On the beach, you can do what you want, but when you’re walking around and go into shops, restaurants, churches, or in the square, you must dress decently,” a local business owner said, per TGCom24.
Other tourism management initiatives
Varenna is not the only town in Italy that is tackling tourism-related concerns with fines.
In 2022, the popular town of Sorrento imposed fines on those walking around town bare-chested or in swimwear.
Meanwhile, in 2023, the town of Portofino, banned the taking of selfies. There can be significant risks present when trying to capture a selfie in specific moments or places.
And, to kerb loitering of people in certain areas, the Portofino also designated some areas as “no-waiting zones”.
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