Qatar Airways enables individuals from all over the world to escape to exotic destinations and to be the characters in a unique story.
Qatar Airways has unveiled a new global ‘AI Adventure’ film which utilises state-of-the-art technology to reinforce its commitment to developing incomparable, immersive experiences for everyone.
CREATING YOUR OWN STORY
In an industry-first, Qatar Airways’ innovative campaign offers you the opportunity to be part of an emotive story, by utilising advanced AI capabilities so you can place yourself within the film, and even become the star!
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said, “At Qatar Airways, we go beyond simply meeting customer expectations – it’s about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences.”
This initiative certainly reaffirms the airline’s dedication to placing customers at its very heart.
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QATAR AIRWAYS EMBRACES ARTIFICIAL INTELLIGENCE
As part of the innovative campaign, viewers can select from multiple scenes in the film, to star as the leading roles.
Thanks to cutting-edge AI technology, the characters will be an accurate reflection of the viewer’s appearance, adapting to their facial features and skin tone.
“Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you.” Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori said.
CRAFTING A PERSONAL STORY
Qatar Airways is indeed cleverly using this tool to speak to people who could potentially become customers.
By crafting unique stories, people might be inclined to travel to places. They are thus likely to become travellers and passengers.
This in fact benefits the leading Doha-based airline, other airlines and the global tourism sector.
Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, said, “With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable.”
To be a part of the emotive AI adventure, see here.
Or visit: flyqatar.com and watch the film on the Qatar Airways YouTube channel.
