Emirates opens up new London travel store

The world’s largest international airline, Emirates, has officially opened the doors to its newly designed ‘Emirates World’ Travel Store in London.

Emirates London Travel Store
Emirates’ new London Travel Store. Image: Supplied

EMIRATES LONDON TRAVEL STORE

Located on Cromwell Road in London’s South Kensington, the retail store combines smart technology, expert personal travel advice, and immersive experiences incorporating the latest in experiential technologies to bring Emirates’ signature hospitality even closer to customers.

With 270 square meters of space, the retail store has an open-plan, lounge-like environment, with a light and airy colour palette and modern furniture for customers to make travel arrangements in comfort.

REIMAGINED TRAVEL EXPERIENCE

Seven dedicated customer service counters are available to cater for flight reservations, ticketing, and general enquiries, all staffed by expert travel consultants to offer personalised assistance – whether it’s booking a flight, or holiday, or handling Skywards loyalty programme enquiries.

Customers can also enjoy smart technology like self-service screens supported by travel consultants or a ‘selfie mirror’ to snap pictures with friends and family against scenic destination backdrops.

The store also features a variety of Emirates Official Store merchandise and travel accessories, whether customers want to buy aircraft models, handy travel gadgets, or even Emirates-branded Wimbledon 2024 towels.

ALSO READ: Emirates unveils most popular beverages served on flights

THE EMIRATES EXPERIENCE

Flying with Emirates is definitely an experience. The airline aims to impress its passengers and to entice them to become loyal customers.  

The Emirates’ London Travel Store offers customers a taste of the airline’s renowned travel experience, including its First Class private suite, a full-sized A380 Onboard Lounge and Premium Economy seat on display where guests can experience the popular new cabin first-hand.

CUSTOMER CONTACT SITES

The opening of this new Emirates store juxtaposes what has been happening in recent years with some airlines. In the past few years, numerous airlines have indeed closed customer contact centres or downsized them in order to save costs.

Emirates, however, intends to open up many more of this type of facility. Making a grand entrance on the high street – Emirates’ new London retail space is the first to open in Europe and one of the planned roll-out of 40 stores globally.

The Emirates’ London Travel Store was inaugurated by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, in the presence of His Excellency Mr Mansoor Abulhoul, UAE Ambassador to the UK.  

“When customers book a flight or holiday, it’s not just a financial transaction, it’s an emotional one, and we’ll be doubling down to deliver a memorable visit for our customers through personalised experiences and immersive displays showcasing the best of our in-flight products. Emirates’ London Travel Store is a testament to our enduring commitment to the UK, a market that has been pivotal to us since our first UK flight 37 years ago. We look forward to welcoming customers and delivering on our ‘Fly Better’ promise as we bring the Emirates brand to life.” Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said in a press release.

Furthermore, Emirates Holidays, the tour operating arm of Emirates Airline, has also opened the doors to a new store located in the Cottons Centre.

Customers will be welcomed by a dedicated team of 45 travel consultants offering expert advice, personalised holiday packages and exclusive offers.

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