Julia Hillenbrand has been appointed Vice President of Sales: Europe, Middle East and Africa for Lufthansa Group Airlines

She will be responsible for all commercial and sales activities of all Lufthansa Group airline brands across European countries outside the home markets, as well as the Middle East and Africa (EMEA).
JULIA HILLENBRAND HEADS EMEA SALES FOR LUFTHANSA GROUP
Hillenbrand brings a wealth of knowledge to this role.
Her experience stands to benefit the airline group, which now also includes Italy’s ITA Airways.
She succeeds Lorenza Maggio, who has been appointed to the Board of Directors of ITA Airways.
Hillenbrand and her teams will manage and develop the group’s global sales programs and sales communication worldwide.
Frank Naeve, Senior Vice President Sales & Distribution for Lufthansa Group, says, “Julia Hillenbrand is an extremely experienced and creative airline manager with a strong spirit for innovation and international business relations. With her deep understanding of our customers’ and stakeholders’ needs, she will further strengthen the Lufthansa Group.”
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LUFTHANSA GROUP
Hillenbrand brings extensive international experience within the Lufthansa Group. Since 2022, she has been responsible for the brand and customer experience of SWISS.
Between 2019 and 2022, Hillenbrand led the sales division, initially for Spain and Portugal, and later for Western Europe as Senior Director Sales Western Europe.
Prior to that, she held various management positions, including a regional role as Director Sales Products & Programs Asia Pacific in Singapore and leading the SWISS marketing and pricing team in London.
JULIA HILLENBRAND
Born in Germany, Hillenbrand holds a degree in International Business.
She has lived in eleven countries and speaks six languages, including English, Spanish, Portuguese, and French.
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